Brief Definition
A key person discount is a reduction in the value of a business or investment when an important person associated with it is no longer involved. This discount recognizes the potential negative effects on the business without that key person. It accounts for risks like loss of expertise, relationships, and leadership, which can impact the business’s performance and reputation. The discount reflects the lowered value due to the uncertainty and challenges caused by the absence of the key person.
Further Explanation
A key person discount refers to a reduction in the value of a business or investment when a key individual associated with that entity is no longer involved or available. It recognizes the potential negative impact on the business’s operations, reputation, and future earnings due to the absence of a key person.
When a key person, such as a founder, CEO, or key executive, plays a crucial role in driving the success and profitability of a business, their departure or unavailability can create uncertainty and increased risk for the business. This loss of key personnel can affect customer relationships, strategic decision-making, operational efficiency, and overall business performance.
To account for this risk, a key person discount is applied to the valuation of the business or investment. The discount reflects the reduced value attributed to the entity due to the potential negative consequences of the key person’s absence.
The magnitude of the key person discount varies depending on factors such as the significance of the individual’s role, their contributions to the business, the availability of suitable replacements, and the business’s ability to mitigate the risks associated with their departure.
In summary, a key person discount is a reduction in the value of a business or investment to account for the potential negative impact of the absence or unavailability of a key individual. It recognizes the risks and uncertainties associated with the loss of their contributions to the business’s success.

